© 2025 The Play Creative
📍 Seattle
Campaigns & Creative Direction
Seasonal campaigns, brand storytelling, kit drops, jersey reveals, sponsorship activations, and full-scale creative direction for teams and brands.
Content & Production
Video production, hype reels, stadium jumbotron content, social media content, photography, editing, and national commercial work.
Brand & Digital Strategy
Brand identity, positioning, social strategy, fan engagement strategy, and digital campaigns built for sport and culture.
OUR WORK
GOLI — “Taste Your Goals” National Commercial
An award-winning international commercial campaign created with GOLI Nutrition and Rebl House, including a 60-second hero spot and four supporting 15-second features. Built around the ethos that big goals start with bite-sized steps, the campaign aired across the U.S. and Canada and delivered over 25 million TV impressions.
As Creative Director, I led the full launch of Seattle’s new USL W team — from brand identity to social, video, and campaign creative. Our team of 10 built a fresh, empowering presence for women’s soccer, generating 1.3M impressions and nearly 1M video views in the first weeks.
Salmon Bay FC — USL W Brand Launch
A 12-episode homage to rock music’s most iconic figures, created with SPIN Magazine and AXS TV. As Writer and Creative Producer, I crafted the narrative voice of the series through 70+ scripted segments. The show aired across major platforms including Apple TV, DirecTV, Roku, Sling, and Xfinity.
SPIN — 100 Greatest Rock Stars
Served as Creative Director for a series of stadium and social videos developed for the Sounders’ Bruce Lee campaign. The work set the tone for the in-game experience, merging cultural storytelling with high-impact visuals tailored for the jumbotron and digital channels.
Seattle Sounders FC — Stadium Jumbotron Series
WHY SEATTLE BRANDS CHOOSE THE PLAY
Born in Seattle’s creative and sports community, we bring a local perspective with national-level execution. We’re proud that this city shaped our work — and that our work now reaches far beyond it.
Deep Seattle Roots
We’ve led campaign and content work for Ballard FC, Salmon Bay FC, stadium creative for the Seattle Sounders, and NFL partners — all built from right here in Seattle.
Proven With Seattle Teams & Brands
From jumbotrons to newsletters to the social feeds fans live on, we create content built for every touchpoint in the modern digital era.
Made for the Modern Fan Journey
Every project is personally led by Travis Platt — award-winning creative director, writer, and producer.
Creative Director Leadership
Seattle brands choose us because we blend sports storytelling with the authenticity, craft, and community-first mindset this city values.
Built for Sport, Community, & Culture
We bring craft, emotion, and relentless creative energy to everything we make — the kind of passion that wins awards and moves fans of your brand.
Award-Winning Work, Built With Heart
Ready for The Play?
Seattle Creative Agency for Sport,
Culture & Storytelling
Award-winning campaigns and content that turn followers into fanatics.
WHO WE ARE:
The Play is an award-winning Seattle creative agency built for sport, culture, and storytelling. Founded by Travis Platt, a former TV writer and producer, we create campaigns and content that turn followers into fanatics. From national commercials to stadium jumbotrons at Lumen Field to social feeds nationwide, our work is made to move people.